In modern reality, business promotion requires a user-friendly attractive website, as well as the introduction of a clear and competent digital marketing strategy. The competition is not limited to the offline environment but has been happening on the Internet for a long time.

In such circumstances, the presence of the communication channel between business and its target audience plays an important role. Online informing can be a serious advantage about the benefits of goods and services, creation of a positive image and the increase of brand awareness, the ability to change the policy of advertising campaigns aimed at a specific target audience, etc.

LACIT – Digital Technologies Laboratory offers the following services in the area of digital marketing:

  • Contextual advertising, PPC analytics in the offices of Yandex.Direct and Google AdWords;
  • Activities aimed at promoting the site to the top of search results using SEO tools;
  • SMM-promotion in social networks;
  • Improving the efficiency of the site, improving the promotion strategy with the help of Web-Analytics data;
  • Development of a unique Web-site design (from one-page selling landing page to multi-page volume sites of large online stores);
  • company or brand reputation management, positive content generation and crowding out negative – SERM.