In such circumstances, the presence of the communication channel between business and its target audience plays an important role. Online informing can be a serious advantage about the benefits of goods and services, creation of a positive image and the increase of brand awareness, the ability to change the policy of advertising campaigns aimed at a specific target audience, etc.
LACIT – Digital Technologies Laboratory offers the following services in the area of digital marketing:
- Contextual advertising, PPC analytics in the offices of Yandex.Direct and Google AdWords;
- Activities aimed at promoting the site to the top of search results using SEO tools;
- SMM-promotion in social networks;
- Improving the efficiency of the site, improving the promotion strategy with the help of Web-Analytics data;
- Development of a unique Web-site design (from one-page selling landing page to multi-page volume sites of large online stores);
- company or brand reputation management, positive content generation and crowding out negative – SERM.